Google Search. Built around your products.

Your products.
One focused
Search campaign.

Turn your product brief into a Google Search campaign, with keyword research, relevant ad groups and ads built around what you sell.

From £249 one-off · No VAT currently charged
Advertising spend is separate. You approve the launch.

Your campaign, taking shapeIllustration
FROM PRODUCT TO SEARCH

A clear starting point.

Example brief
Your product rangeProducts agreed. Variants grouped.
ONE GOOGLE SEARCH CAMPAIGNBuilt from your brief
01Product group A

Relevant ads
Researched keywords

02Product group B

Relevant ads
Researched keywords

25 negative keywordsIncluded in setup
Your approval before launch.Products and budget agreed before work.
Illustrative campaign structure, not a product screenshot or client result. Ad groups depend on the agreed brief.
Keyword research Relevant ad groups & ads 25 negative keywords One-off setup

The detail behind the build

A brief with purpose.
A campaign with structure.

Ad Campaign Builder™ is a focused setup service for Google Search. We agree what’s being built before the work begins.

01

Start with the search.

Keyword research and keywords for the products in your brief, plus 25 negative keywords as part of the setup.

Research before launch
02

Give your products a place.

One Search campaign with relevant ad groups and ads. The £249 package covers up to five distinct products, with variants grouped.

Built around your range
03

Keep the decision yours.

Agree the products and advertising budget before work starts. The campaign launches only with your approval.

A clear approval point
A focused setup package.

Advertising spend and ongoing campaign management are outside this package. PMax and Shopping setup are temporarily unavailable.

From brief to approval

Start with what you sell.
Build from there.

A clear scope gives the campaign a clear starting point. Bring your products, your target area and what you want to achieve.

Let’s talk about your brief
Ad Campaign Builder™A service from Praxis Technologies
  1. 01
    AGREE THE BRIEF

    Your products. Your budget.

    Share your product URLs or SKUs, target area, offer and goals. We agree the scope, advertising budget and invoice before work starts.

  2. 02
    BUILD THE CAMPAIGN

    Put the pieces together.

    Keyword research, a Search campaign, relevant ad groups, ads, keywords and 25 negative keywords.

    ResearchStructureBuild
  3. 03
    APPROVE THE LAUNCH

    You give the go-ahead.

    Campaign launch requires your approval. Completed, paid-for campaigns remain in your advertising account.

A one-off build fee

Clear scope.
Straightforward pricing.

Pay for the campaign setup. Advertising spend is separate, and this purchase does not start a recurring subscription.

AD CAMPAIGN BUILDER™

£249

Google Search setup

1 to 5 distinct products. Variants grouped.
No VAT is currently charged.

  • One Google Search campaign
  • Relevant ad groups and ads
  • Keyword research and keywords
  • 25 negative keywords
  • Your approval before campaign launch
Discuss your campaign

One-off purchase · Advertising spend separate
Ongoing campaign management not included

How many products?

Setup fee illustration

Additional products cost £50 per five, prorated at £10 each. Count distinct products, grouping their variants together.

Illustrative setup fee£249

£249 covers 1 to 5 distinct products.

No VAT currently charged. Advertising spend and separately agreed additional build work are excluded. We agree the final scope and invoice before work starts.

Scope and invoice agreed first.

Payment details are sent with your agreed invoice. An enquiry or quotation request does not authorise paid work.

Extra work needs your agreement.

Additional ad-group or campaign builds are charged separately at Campaign Builder rates. Scope, price and charges require written agreement before work starts or costs are incurred.

A few useful answers

Know what
you’re buying.

A defined campaign build, with the boundaries set out clearly.

Read the service terms
What counts as a product?

The setup covers distinct products, with variants grouped together. We agree the products in scope before work starts. Five products are included in the £249 base price; each additional product adds £10.

Does the price include advertising spend?

No. The price is for the campaign setup. Advertising spend is separate, and we agree your advertising budget before the work begins.

Will you manage the campaign afterwards?

Ongoing campaign management is outside this setup package. This is a one-off purchase and does not start a recurring subscription.

Can I order Shopping or PMax setup?

PMax and Shopping setup are temporarily unavailable. Ad Campaign Builder™ currently offers Google Search setup.

What if I cancel?

If you cancel before work starts, your payment is refunded in full. Once work has started, you pay for completed work and any non-refundable costs agreed in advance; the remaining balance is refunded. Completed, paid-for campaigns remain in your advertising account.

The agreement, in plain sight

Your campaign.
Your service terms.

Ad Campaign Builder™ has its own scope, price and cancellation terms. Other services’ commitments do not automatically apply.

Scope, price and payment arrangements

Google Search setup is £249.00 for up to five distinct products, with variants grouped. Additional products cost £50 per five; partly used blocks are prorated at £10 per product. No VAT is currently charged. Advertising spend is separate.

Setup includes one campaign, ad groups, ads, keyword research, keywords and 25 negative keywords. Products and budget are agreed before work; campaign launch requires your approval. PMax and Shopping setup are temporarily unavailable. Ongoing campaign management is outside this setup package.

This is a separately priced one-off purchase. It does not start a recurring subscription or adopt another service’s duration or percentage fee. We agree the scope and invoice before work starts and send payment details with your agreed invoice.

Cancellation and refunds

If you cancel before work starts, your payment is refunded in full. Once work has started, you pay for completed work and any non-refundable costs agreed in advance; the remaining balance is refunded.

Completed, paid-for campaigns remain in your advertising account.

Which agreement applies, and additional work

Each service has its own agreement setting out that service’s scope, price, payment arrangements and cancellation terms. Where those provisions conflict with the applicable general Praxis terms, the accepted agreement for that service takes precedence on those matters. The applicable general Praxis terms continue to govern matters not overridden by that service agreement.

The commitments and cancellation provisions of one service do not automatically apply to another merely because you purchase them together.

Additional ad-group or campaign build work is separately charged at Campaign Builder rates, with scope and price agreed before work. Additional work and charges require written agreement before that work begins or those charges are incurred. A recommendation, enquiry or request for a quotation does not itself authorise additional paid work or change the accepted service agreement.

Ownership, licences and standard handover

Your accounts, data and existing content remain yours. Nothing in this agreement transfers ownership of those assets to Praxis. Completed, paid-for campaigns and other deliverables supplied to you remain usable by you after the service ends, subject to any applicable third-party licences.

Praxis retains ownership of its software, engines and reusable tools. Continued use of completed deliverables does not include continued access to underlying Praxis subscription software or engines. Access to a subscription service ends when that service ends.

Standard handover is included when a service ends. Praxis will return or transfer the appropriate administrative control of customer-owned accounts and provide an export of your data held within that service in a commonly usable format. Return of account control and the standard data export are not conditional on purchasing additional work.

Additional migration, rebuilding or development beyond standard handover is separately scoped and quoted. Praxis must obtain your approval before starting that additional work or incurring the associated charges.

Let’s build from your brief

What do you want
people to find?

Bring your product URLs or SKUs, target area, offer and goals. We’ll talk through the campaign scope, budget and next steps.

Talk to Praxis

Continue to the Praxis contact page.
An enquiry does not commit you to paid work.