Start with the search.
Keyword research and keywords for the products in your brief, plus 25 negative keywords as part of the setup.
Research before launchGoogle Search. Built around your products.
Turn your product brief into a Google Search campaign, with keyword research, relevant ad groups and ads built around what you sell.
From £249 one-off · No VAT currently charged
Advertising spend is separate. You approve the launch.
Relevant ads
Researched keywords
Relevant ads
Researched keywords
The detail behind the build
Ad Campaign Builder™ is a focused setup service for Google Search. We agree what’s being built before the work begins.
Keyword research and keywords for the products in your brief, plus 25 negative keywords as part of the setup.
Research before launchOne Search campaign with relevant ad groups and ads. The £249 package covers up to five distinct products, with variants grouped.
Built around your rangeAgree the products and advertising budget before work starts. The campaign launches only with your approval.
A clear approval pointAdvertising spend and ongoing campaign management are outside this package. PMax and Shopping setup are temporarily unavailable.
From brief to approval
A clear scope gives the campaign a clear starting point. Bring your products, your target area and what you want to achieve.
Let’s talk about your briefShare your product URLs or SKUs, target area, offer and goals. We agree the scope, advertising budget and invoice before work starts.
Keyword research, a Search campaign, relevant ad groups, ads, keywords and 25 negative keywords.
Campaign launch requires your approval. Completed, paid-for campaigns remain in your advertising account.
A one-off build fee
Pay for the campaign setup. Advertising spend is separate, and this purchase does not start a recurring subscription.
£249
1 to 5 distinct products. Variants grouped.
No VAT is currently charged.
One-off purchase · Advertising spend separate
Ongoing campaign management not included
Additional products cost £50 per five, prorated at £10 each. Count distinct products, grouping their variants together.
No VAT currently charged. Advertising spend and separately agreed additional build work are excluded. We agree the final scope and invoice before work starts.
Payment details are sent with your agreed invoice. An enquiry or quotation request does not authorise paid work.
Additional ad-group or campaign builds are charged separately at Campaign Builder rates. Scope, price and charges require written agreement before work starts or costs are incurred.
A few useful answers
A defined campaign build, with the boundaries set out clearly.
Read the service termsThe setup covers distinct products, with variants grouped together. We agree the products in scope before work starts. Five products are included in the £249 base price; each additional product adds £10.
No. The price is for the campaign setup. Advertising spend is separate, and we agree your advertising budget before the work begins.
Ongoing campaign management is outside this setup package. This is a one-off purchase and does not start a recurring subscription.
PMax and Shopping setup are temporarily unavailable. Ad Campaign Builder™ currently offers Google Search setup.
If you cancel before work starts, your payment is refunded in full. Once work has started, you pay for completed work and any non-refundable costs agreed in advance; the remaining balance is refunded. Completed, paid-for campaigns remain in your advertising account.
The agreement, in plain sight
Ad Campaign Builder™ has its own scope, price and cancellation terms. Other services’ commitments do not automatically apply.
Google Search setup is £249.00 for up to five distinct products, with variants grouped. Additional products cost £50 per five; partly used blocks are prorated at £10 per product. No VAT is currently charged. Advertising spend is separate.
Setup includes one campaign, ad groups, ads, keyword research, keywords and 25 negative keywords. Products and budget are agreed before work; campaign launch requires your approval. PMax and Shopping setup are temporarily unavailable. Ongoing campaign management is outside this setup package.
This is a separately priced one-off purchase. It does not start a recurring subscription or adopt another service’s duration or percentage fee. We agree the scope and invoice before work starts and send payment details with your agreed invoice.
If you cancel before work starts, your payment is refunded in full. Once work has started, you pay for completed work and any non-refundable costs agreed in advance; the remaining balance is refunded.
Completed, paid-for campaigns remain in your advertising account.
Each service has its own agreement setting out that service’s scope, price, payment arrangements and cancellation terms. Where those provisions conflict with the applicable general Praxis terms, the accepted agreement for that service takes precedence on those matters. The applicable general Praxis terms continue to govern matters not overridden by that service agreement.
The commitments and cancellation provisions of one service do not automatically apply to another merely because you purchase them together.
Additional ad-group or campaign build work is separately charged at Campaign Builder rates, with scope and price agreed before work. Additional work and charges require written agreement before that work begins or those charges are incurred. A recommendation, enquiry or request for a quotation does not itself authorise additional paid work or change the accepted service agreement.
Your accounts, data and existing content remain yours. Nothing in this agreement transfers ownership of those assets to Praxis. Completed, paid-for campaigns and other deliverables supplied to you remain usable by you after the service ends, subject to any applicable third-party licences.
Praxis retains ownership of its software, engines and reusable tools. Continued use of completed deliverables does not include continued access to underlying Praxis subscription software or engines. Access to a subscription service ends when that service ends.
Standard handover is included when a service ends. Praxis will return or transfer the appropriate administrative control of customer-owned accounts and provide an export of your data held within that service in a commonly usable format. Return of account control and the standard data export are not conditional on purchasing additional work.
Additional migration, rebuilding or development beyond standard handover is separately scoped and quoted. Praxis must obtain your approval before starting that additional work or incurring the associated charges.
Let’s build from your brief
Bring your product URLs or SKUs, target area, offer and goals. We’ll talk through the campaign scope, budget and next steps.
Continue to the Praxis contact page.
An enquiry does not commit you to paid work.